Bonjour
I’m Guillaume
ABOUT
A designer by trade, I apply my understanding of target groups, trends and stakeholder expectations to create intuitive and user-friendly interfaces. Currently, I manage ENNO studio, a product design and innovation consultancy based in Berlin, Germany.
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ROLE
entrepreneur, strategic designer and innovation consultant. -
PHONE
Book a meeting
As an entrepreneur, I’m driven to grow both revenue and the bottom line. With experience delivering product strategies, fundraising ($1.7Mio @eelusion, ca. $1 Mio @The European), crowdfunding (+$100k @VIRTŪ) and exits, I have also co-created and (re)launched multiple consumer Native/Web apps and websites.
My work is driven by a fascination with the psychology behind UX and design thinking, which I apply to all product development to create a fairer, more accessible world.
I’m always ready to make a great idea a reality, so let’s talk!
SERVICES
CREATIVE DIRECTION
Branding, UX, corporate identity, illustration
PROJECT MANAGEMENT
Agile & SCRUM, product ownership, rapid protyping
DIGITAL STRATEGIES
Acquisition funnel, go-to-market, data-driven marketing
STARTUP MINDSET
Business plan, pitching, lean processes
CURRENT PROJECTS
Founder & Head of Design
@ ENNOstudio
ENNO studio specialises in user experiences and digital communication to design and market innovative digital solutions for start-up & enterprises.
Side hobby
@ Graphic design & illustration
Visual arts and digital illustration have always been my creative outlet. I focus on concept visualization, hand-drawn work, and character-driven illustrations. I grew up with French-Belgian bande dessinée, which still shapes my visual style and inspires much of what I draw.
PREVIOUSLY
Partner
@ TTANTI
TTANTI watches combine the long Swiss tradition of watchmaking with the noble materials available in the South of Chile: Patagonian woods and leathers.
Co-Founder
@ VIRTŪ
VIRTŪ aims to challenge the way we produce, deliver and retail garments to bring products that combine top quality, fair prices and the empowerment of the people behind its production line.
CEO
@ The European Magazine – acquired in 2015
The European is an online and print magazine featuring political debates amongst policymakers, scholars, thought leaders, academics, journalists and business leaders.
CEO & co-Founder
@ eelusion – acquired in 2013
eelusion is a game studio based in Berlin, Germany. The studio develops avant-gardist digital games, which combine advanced technologies - such as Geo-Location or Augmented Reality – with engaging game mechanics.
TALKS
Webinale 2022
How to design for the metaverse
Product Camp 2021
Inclusive design
TEDx ESADE 2018
Lean Development: Tackling Inequality with Agile Design
Digitale Leute 2022
Accessible and inclusive UX for all
Other Talks
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Building Interfaces That Make Sense Globally18.11.2025WeyWeyWeb, Malaga
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From Berlin to Tokyo: Designing Interfaces That Cross Cultures and Generations13.11.2025World Accessibility Days, Berlin
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Next-Gen Payment: Die Zukunft des Bezahlens gestalten26.06.2025AOE Summit, Wiesbaden
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Inclusive Design: crafting a fairer digital landscape19.06.2025Berlin Product Designer Meetup, Berlin
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Germanising the user experience25.05.2024French embassy, Business France
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Learning Day - Design Thinking: in the real world17.05.2024Microsoft
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Die AGILE Methode in der Kommunikation08.04.2024UDK Berlin
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How design literacy can create a fairer world07.07.2023DigitalFuture Summit, Berlin, DE
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How to design unified brand experiences25.05.2023Webinale, Berlin, DE
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Wie kreative Zusammenarbeit die digitale Produktentwicklung in traditionellen Branchen hackt22.05.2023Figma, Berlin, DE
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Designing the future of travel experience07.03.2023ITB, Berlin, DE
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Inclusive Design – Opening up to the metaverse16.11.2022Digitale Leute, Cologne, DE
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Accessible and inclusive UX for all13.10.2022UXDX EMEA, Dublin, DE
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Design is key to owning the healthcare metaverse21.09.2022UX HEALTHCARE, Berlin, DE
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How to design financial services in the Metaverse08.06.2022Money20/20, Amsterdam, NL
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Designing for the metaverse30.05.2022Webinale, Berlin, DE
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Stop designing for yourself! How to create accessible UX for all15.08.2021Product camp, Chmielno, PO
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UX talk: Inclusive Design08.06.2021Webinale, Berlin, DE
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Banking redesigned16.03.2021Banking Innovation, Prague, CZ
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User Research & Rapid Prototyping17.02.2021UDK, Berlin, DE
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Fundamentals of Design10.10.2020ESCP, Berlin, DE
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Free thinking festival21.11.2019The Student Hotel, Berlin, DE
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Driving innovation in banking and insurance21.11.2019WeXelerate, Vienna, AT
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French FinTech Tour21.11.2019Embassy of France, Vienna, AT
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12min.me10.10.2019Design Office, Stuttgart, DE
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TedX03.04.2018Esade, Bardelona, ES
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Podiumsdiskussion Selbstständigkeit04.03.2018OpenUNI, Vienna, AT
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Hidden Treasures18.01.2018Vienna Business Agency, Vienna, AT
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5th Latin-American Evening05.10.2017Vienna Business Agency, Vienna, AT
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Social Enterprise Mark06.06.2017London, UK
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Unfinished Festival26.05.2017Bucharest, RO
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Entrepreneurship class29.03.2017Babson College, Wellesley, US
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Social Enterprise Conference26.03.2017Harvard Business School, Cambridge, US
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Emprededores del mundo26.09.2016Duoc UC, Santiago, CL
My Academic Involvement
Jul–Dec 2025
Visiting Researcher
Keio University, Tokyo
Research on cross-cultural and transgenerational usability in digital interfaces.
Since 2021
Guest Lecturer
ESCP Business School, Paris & Berlin
Teaching Fundamentals of Design to master’s students.
Since 2020
Guest Lecturer
University of the Arts, Berlin
Lecturing on Design Thinking and Lean & Agile Methods for Creative Practice.
PRESS
t3n
Durch den Tag mit
01.04.2024
Horizont
Die stille Revolution
11.10.2023
Digital Magazin
Die Verschmelzung von Kreativität und Technologie
26.09.2023
Grafik Magazin
Eine Frage der Verantwortung
10.06.2023
The Latin Times
Meet VIRTŪ: Ethical Fashion
10.12.2015
Berliner Morgenpost
Berlin mit dem Smartphone selbst bebauen
12.12.2012
Die Welt
Umbau in Echtzeit
12.12.2012
Le Point
Du jeu au job
15.10.2012
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